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The VP of Marketing guides our brand in the right direction by looking up and out, making good decisions, and working collaboratively alongside the Ancestral Supplements team. The successful candidate has a passion for contributing to the strategic direction of the business, while also serving in a tactical, more hands-on capacity to drive digital marketing. The VP of Marketing operates with an open mind, is willing to push back on the status quo, and can toggle between short term tactical activities, and longer term strategic initiatives,in a hyper-growth, fluid organization. They must have the business acumen to seize opportunities to offer expanded solutions and a broader message, collaborating with clients in a way that differentiates Ancestral Supplements from transactional supplement companies that focus solely on selling a product. He or she must have a desire to serve our brand, spread our message and help people thrive!
The VP of Marketing for Ancestral Supplements will be responsible for leading the company's marketing strategy and efforts to drive sales and brand awareness. Specific duties will include:
1. Developing and executing a comprehensive marketing plan that aligns with the company's overall strategy and goals.
2. Leading the company's efforts to build and maintain a strong brand identity and reputation, through a variety of marketing channels, including digital, social media, PR, and events.
3. Managing the company's marketing budget and ensuring that all marketing efforts are cost-effective and generate a positive return on investment.
4. Collaborating closely with other departments, including ad agencies, product development and customer service, to ensure a cohesive and effective approach to reaching and engaging customers.
5. Developing and maintaining strong relationships with key partners and stakeholders, including media outlets, influencers, and agencies.
6. Managing and leading a team of marketing professionals, including copywriters, project managers, and analysts, and providing mentorship and support for their professional development.
7. Staying current on industry trends and best practices in marketing, and incorporating these into the company's strategy and efforts.
The ideal candidate will have significant experience in a marketing leadership role, with a proven track record of driving sales and building strong brands. They will have a deep understanding of various marketing channels and tactics, and be comfortable working in a fast-paced, dynamic environment. Strong analytical skills and the ability to work with cross-functional teams is required. Knowledge of the supplement industry is preferred.
Interested?... read our entire "About Us" page and reconcile your own beliefs with ours. If there's alignment... if this sounds like it could be right for you, send an email to Patrick Shea at pshea@apex-cmo-search.com