We receive the occasional email about concerned customers questioning certain websites (such as as it relates to the review authenticity of our products on Amazon. On a positive note, if one were to assume everything that this website says is 100% accurate, then I'd say that I'm a pretty proud papa considering that all of our products have "adjusted" scores of 4.7, 4.8, 4.9 and 5.0... we'll take it; thank you very much!


Does WARN/FAIL mean fake reviews? 

We aren’t able to determine if a review is "fake" or not; we can only say if it appears to be created in an unnatural pattern. Yes, "fake" reviews typically leave an unnatural pattern, but so do incentivized reviews, brands that aggressively request feedback, and much more. See more on why we look for "Unnatural" and not "Fake" reviews here. — The folks at

I really couldn't be more proud that our reviews appear to be created in an "unnatural pattern" with unnatural characteristics. We are a small Texas-based business doing business the old fashioned way... no shortcuts... higher quality... higher standards... where customers come first. In a world where companies continue to put profits before people, I'm proud to stand out with unnatural patterns.


Does WARN/FAIL mean the product is a scam?

No. A Fail or Warn does NOT mean that there is something wrong with the product or brand. It simply means that our algorithm (which is an estimate) has noticed some unnatural patterns in the review data. We have zero experience with the actual product itself. — The folks at

When my boys were tiny, they didn't thrive... they were allergic to everything (even their own dog)... modern day doctors couldn't help so I set out on a journey and discovered ancestral living (things like nose-to-tail foods that our DNA evolved with, the things that our DNA still expects in the modern world to heal and be healthy). My boys haven't been back to a doctor's office the greater part of a decade and they're the strongest, healthiest and happiest boys you'll ever set your eyes on.

I believe that Ancestral Living is the path to health and healing... I get to see people transform... I get to see mothers become moms again because they finally have the energy to put their bodies in motion... I get to see people that were quietly suffering, trapped in their own homes, reconnect with the outside world... I get to see really sick kids (sort of like my own boys) have a decent chance in this world because someone cared enough. This is what gets me up in the morning... I just so happen to make New Zealand sourced, grass-fed, nose-to-tail supplements like bone marrow, liver and other organ meats in a simple, convenient gelatin capsule... (wanna try one)?



I can assure you, I'm a real person... with real care and real answers to your questions and concerns. I'm the guy on our "About Us" page... except I think my "beard power" might be a little more robust today! HA! I can assure you that our customers are real... I can assure you that their stories are real and most just want to help someone else that's in need by sharing their own experience with the community. That's a good thing!


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