consider the source — beef liver Pasture Raised In New Zealand

NOURISH YOUR WAY TO HEALTH & HAPPINESS With beef liver

For most of human history, we effortlessly consumed (nose-to-tail) the things we needed for health and happiness. Like the fertile ground that we once walked upon, we were a natural extension of this earth. In the modern world, we unknowingly struggle to fulfill our nutritional needs in order to support and sustain a vibrant, disease-free life. Our mission is to offer the highest quality line of whole-food supplements with the purpose of putting back in what the modern world has left out — Nourish your way to health and happiness.

• Pasture Raised In New Zealand


• Grass-fed & Grass-Finished


• Hormone, Pesticide & GMO Free


• Absolutely No Fillers (or) Flow Agents


• 100% Freeze Dried & Non-Defatted


• Third Party Tested For Purity


• Allergen Free

CONSIDER THE SOURCE

Our nose-to-tail product line is always from grassfed, inspected animals born and raised without the use of pesticides, hormones or antibiotics. Health of livestock used for manufacturing in New Zealand is closely monitored by a world leading biosecurity system that is second to none, and is a global exemplar. Strict government licensing, auditing and certification procedures mean that our genuine New Zealand freeze dried products can be used with complete confidence in their origin, safety and efficacy. Freeze-drying preserves color, nutrients and biological activity of components leaving the nutrients in the same balance as found in nature.

• 5099 IU (100% DV) Vitamin A per serving


• 13.6 MCG (230% DV) Vitamin B12 per serving


• 120 MG Choline per serving

BENEFITS OF EATING DESICCATED LIVER

Most of us know that liver is good for you but do you know why, and if so, why aren't you eating it? Grass-fed and grass-finished liver from pasture-raised cows is among the most nutritionally dense foods in existence. This type of high quality liver is loaded with vitamins, minerals, proteins and healthy fats that support optimal collagen synthesis (think skin, hair and connective tissues), strong immune function, and heart, brain and liver health. Our early ancestors knew this, which is why their traditional diets included the frequent and nourishing consumption of this nutritional powerhouse. If you can't stomach the taste of liver, you can easily throw a few capsules down the hatch without incident — beef liver capsules are virtually tasteless. If you're looking into a high quality desiccated liver supplement, see below so that you know what to look for.  

GRASSFED BEEF LIVER IS HIGH IN...

• Preformed Vitamin A (aka retinol)


• Choline


• Folate


• Vitamin B12


• CoQ10


• Bio-Available Iron


• Hyaluronic Acid

* Liver contains a source of iron bound to hemoglobin (heme iron) of which up to 33% is absorbed compared to non-heme iron which can have as little as 2% absorption.

GRASSFED BEEF LIVER SUPPORTS...

• Healthy Teeth, Gums, Skin & Hair


• Healthy Joints, Ligaments & Tendons


• Collagen Production


• Energy Metabolism


• Immune Function


• Methylation


• Heart, Brain & Liver Health 

In addition to these benefits, high quality beef liver provides all the fat soluble vitamins (A, D, K & E) in highly usable forms, and provides meaningful amounts of folic acid, copper, zinc, chromium and hyaluronic acid. 

high quality beef LIVER

Okay, you're convinced! You're going to start incorporating beef liver in your routine because, well... you're educated now... you understand, just as our early ancestors did, that it provides health benefits that cannot be obtained elsewhere. The next step is sourcing it. It's important that you source the highest quality because not all liver is created equal. Whether you're going to pan sear your liver with caramelized onions (or) you choose to go the supplement route, consider the following:   

• Your Liver Should Come From An Unpolluted Geographical Region — Healthy Lands 


• Your Liver Should Come From Pasture Raised Cows


• Your Liver Should Come From Grass-Fed & Grass-Finished Cows


• Your Liver Should Come From Cows That Are Hormone, Pesticide & GMO Free


• For A Dietary Supplement, It Should Also Be Pure... Absolutely No Fillers (or) Flow Agents


• For A Dietary Supplement, It Should Also Be Non-Defatted


• For A Dietary Supplement, It Should Also Be 100% Freeze Dried... Freeze Drying Has Been Shown To Optimally Preserve Nutritional Content

If you're still not convinced that liver needs to be on your menu, you probably don't know a whole lot about vitamin A. If you're not consuming liver one to two times per week, you're not getting adequate vitamin A. If you're not getting adequate vitamin A, you're likely not optimizing your skin, hair and nail health nor are you supporting robust collagen production for other key connective tissue systems (e.g. cartilage, ligaments, tendons, gums).

MOST OF US ARE NOT GETTING ENOUGH VITAMIN A... ARE YOU?

Many people believe that they can get enough vitamin A from their fruits and veggies—simply put, they can't! Fruits and vegetables are high in a family of phytonutrients called carotenoids (e.g. beta-carotene). Because of this, many people (and websites alike), believe that these foods provide vitamin A; however, they do not. The body must convert these compounds into vitamin A; but in humans, this process is inefficient and hardly takes place. The data shows that only three percent or less of carotenoids from plant foods are absorbed.  In contrast, eighty percent or more of preformed vitamin A from animal sources (i.e. liver) is absorbed. If you're not consuming liver one to two times per week, you're not getting adequate vitamin A. If you're not getting adequate vitamin A, you're likely not optimizing your skin, hair and nail health nor are you supporting robust collagen production for other key connective tissue systems (e.g. cartilage, ligaments, tendons, gums). The simple solution is to eat liver twice a week. If you're just not going to do it, consider a high quality liver supplement.

• A Small Percentage of Fruits & Vegetables Are Converted To Vitamin A


• A Huge Percentage of Liver is Converted To Vitamin A


• Genetic Polymorphisms (in 50% of us) Further Impair The Conversion Of Carotenoids To Vitamin A

Beef Liver Summary

Our genome has evolved with the nourishment of liver since the beginning of time. Liver is especially rich in preformed vitamin A, vitamin B12, choline and bio-available iron. High quality desiccated beef liver supports our connective tissue systems (skin, hair, gums, ligaments, tendons, etc.), energy metabolism, immune function and heart, brain and liver health. Not all liver is the same. Look for a high quality beef liver that comes from pasture-raised, grass-fed cows that are hormone, pesticide and GMO free. If considering a supplement, look for one that is ultra pure (without binders, fillers (or) flow agents) and look for the freeze dried variety as these have been shown to optimally preserve nutritional factors and co-factors.

SAFETY OF GRASS-FED, PASTURED-RASIED LIVER

High quality liver from pasture-raised, grass-fed cows is completely safe to consume. There is a common misconception about the liver being a storage depot for toxins which couldn't be further from fact. One of the many roles of liver is to filter toxins and send them to be expelled — usually in the urine via the kidney. In other words, the liver does not hold on to toxins, it expels them. The liver does act as a storage depot for vitamins, minerals and glycogen. Rest assured, liver from healthy animals is safe, nutritious and time-tested.

Need more assurance... Recall that liver is rich in choline, folate and B12. A diet rich in these nutrients supports methylation. Amongst other things, methylation is central to detoxification. What's more, is that without adequate choline (most Americans) fatty deposits may accumulate that contribute to non-alcoholic fatty liver disease. Downstream issues include compromised detoxification, high cholesterol and memory problems. The take home message is this... grass-fed, pasture-raised liver is not only safe to consume but one could say that its nutrients are required to support and optimize our own detoxification pathways. Enjoy!