We are a small Texas-based business all about developing whole-food supplements that put back in, what the modern world has left out. Ideally, we would consume the whole animal (nose-to-tail) to optimally support and sustain a vibrant, disease-free life. For most people, that's just not going to happen. Our supplements are designed to provide nose-to-tail nourishment for individuals seeking health and happiness.

Our Journey

We started out selling our Grassfed Beef Liver supplement to friends and family. With positive feedback, and increased demand, we expanded our manufacturing efforts to launch additional supplements and started selling our supplements online (Amazon & Shopify). As of 2017, our products can now be found in select retail stores across the Southwest and we've grown our product offering to six unique supplements with more on the way.


My name is Brian Johnson — I am one of the owners of Ancestral Supplements. My wife is currently introducing me to people as "The Bear" and I'm still not sure why but I secretly have grown fond of it. I think that it's important that you know what Ancestral Supplements is about... what I'm about... what I believe... and why you should ultimately buy our supplements. If you like what I have to say, I hope that you'll stick around and become a loyal customer. If you don't like what I have to say, you can meet in the schoolyard and you can say it to my face. 


I believe in the evolutionary theory of health and wellness. I believe that for millions of years, robust strength and exceptional health was central to our existence. We were once strong, lean, healthy and fit. I believe this because for most of human history, we effortlessly consumed (nose-to-tail) the things we needed for health and happiness. Like the fertile ground that we once walked upon, we were a natural extension of this earth. In the modern world, we unknowingly struggle to fulfill our nutritional needs in order to support and sustain a vibrant, disease-free life. Most people are critically deficient in the fat soluable vitamins A, D, K and E, as well as magnesium, iron, choline, B12 and iodine. Because of this, we decided to start our supplement company with a product that would make the biggest impact on overall health... the highest quality grassfed beef liver.

  • 90% of Americans are deficient in magnesium
  • 90% of Americans are deficient in the fat soluble vitamins A, D & K


The mission of Ancestral Supplements is to offer the highest quality line of whole-food supplements with the purpose of putting back in, what the modern world has left out. Because fortunately, our potential for strength and health remains encoded in our DNA, and under certain conditions, we can genetically express the strongest, healthiest version of ourselves. Those "certain conditions" almost always have to do with nutrition.

If you are like The Johnson family, then you primarily eat a nose-to-tail diet... you consume fermented foods just about everyday, and you definitely get mid-day sun exposure. I know that the sobering reality is that very few people are willing to consume organs and glands on a regular basis and the health consequences are far reaching. The good news is that our nose-to-tail product line can be a solution to put back in what the modern world has left out... Nourish your way to health and happiness. 


primal blueprint certified expert