We produce one small batch at a time to ensure higher quality and attention to detail... this includes 3rd party testing all products to ensure purity and product specification. We are a small Texas-based business doing business the old fashioned way... no short cuts... higher quality... higher standards... where customers come first. Our nose-to-tail product line is aimed at putting back in, what the modern world has left out. Ideally, we would consume the whole animal (nose-to-tail) to optimally support and sustain a vibrant, disease-free life. For most of us, that's just not practical in modern times. Our supplements are for individuals seeking targeted support in harmony with nature — the old fashioned way, the way that our early ancestors did.*

Our Journey

We started out selling our Grassfed Beef Liver supplement to friends and family. With positive feedback, and increased demand, we expanded our manufacturing efforts to launch additional supplements and started selling our supplements online (Amazon & Shopify). As of 2017, our products can now be found in select retail stores across the Southwest and we've grown our product offering to twelve unique supplements with more on the way.



My name is Brian Johnson — I am one of the owners of Ancestral Supplements. My wife is currently introducing me to people as "The Bear" and I'm still not sure why but I secretly have grown fond of it. I think that it's important that you know what Ancestral Supplements is about... what I'm about... what I believe... and why you should ultimately buy our supplements. If you like what I have to say, I hope that you'll stick around and become a loyal customer. If you don't like what I have to say, you can meet in the schoolyard and you can say it to my face. 



I believe in the evolutionary theory of health and wellness. I believe that for millions of years, robust strength and exceptional health was central to our existence. We were once strong, lean, healthy and fit. I believe this because for most of human history, we effortlessly consumed (nose-to-tail) the things we needed for health and happiness. Like the fertile ground that we once walked upon, we were a natural extension of this earth. In the modern world, we unknowingly struggle to fulfill our nutritional needs in order to support and sustain a vibrant, disease-free life. Most people are critically deficient in the fat soluble vitamins A, D, K and E, as well as magnesium, iron, choline, B12 and iodine. Because of this, we decided to start our supplement company with a product that would make the biggest impact on overall health... the highest quality grassfed beef liver.

  • 90% of Americans are deficient in magnesium
  • 90% of Americans are deficient in the fat soluble vitamins A, D & K
  • Our early ancestors didn't brush... didn't floss.. didn't get cavities



The mission of Ancestral Supplements is to offer the highest quality line of whole-food supplements with the purpose of putting back in, what the modern world has left out. Because fortunately, our potential for strength and health remains encoded in our DNA, and under certain conditions, we can genetically express the strongest, healthiest version of ourselves. Those "certain conditions" almost always have to do with nutrition.

If you are like The Johnson family, then you eat a nose-to-tail diet... you consume fermented foods just about everyday, and you definitely get mid-day sun exposure. I know that the sobering reality is that very few people are willing to consume organs and glands on a regular basis and the health consequences are far reaching. The good news is that our nose-to-tail product line can be a solution to put back in what the modern world has left out... Nourish your way to strength, health and happiness.


All content below this mark is a work in progress... we are genus Homo (the baddest mammalian predators that ever lived)

The human organism is superbly adapted to an environment that no longer exists. Our modern world is totally inappropriate for the bodies we inhabit today. The vast majority of our health and happiness problems result from this mismatch. The solution is to find ways to recreate our ancestral environment in the modern world.

Sleep like a rock...  eat like our early ancestors did...  move like our ancestors did...  avoid danger like our ancestors did (think lions, trans fats, sugars, fluoride, excessive wifi, emfs, vaccines, mercury, etc)...  go barefoot, connect to the earth...  get sensible sun exposure...  get cold (environmental conditioning)...  mind your magnesium...  stay positive, think about the wonderful things in your life that you're grateful for.

The information presented here is meant to provide you, descendant of the sole surviving species of genus Homo (the baddest mammalian predators that ever lived) insights to reclaim your strength, health and happiness in the modern world.



You're right... I'm not a hospital... I'm not a doctor... and this is not medical advice... But I do have a degree in biochemistry. I wrote a thesis on the chemistry and biochemistry of supplemental nutrition. I'm a primal blueprint certified health coach and I've been obsessed with ancestral health and ancestral nutrition for over twenty years. Perhaps my best credential is that I care about people. For these reasons, I can usually offer some value but the framework will always be built on and around ancestral living... on proven ways to work with our biology to express the best versions of what we can be.



On the hierarchy of health, sleep trumps almost everything else. It's the low hanging fruit that can affect health metrics more than just about anything else. It's the time when your body and your brain detox, recover, rebuild and restore. How amazing is your sleep? Exactly what I thought! Instead of writing a long boring article about sleep, I'm bullet pointing this...

  • Get morning sun exposure (at the same time everyday) to regulate sleep / wake cycles.
  • Finish your last meal at least 3 to 4 hours before bedtime... trust me, you can do this.
  • Earthing... you can do it the old fashioned way or you can use grounding sheets like we do (Google it). We go on barefoot hikes all the time... we use an EMF meter to make sure there are no electrical fields around our bed... we turn off the wifi (actually don't have wifi but you do, so turn it off at night)... put your phone in airplane mode and make sure that there are no electronics (nor lights) anywhere near you.
  • Your sleep temperature should be between 64 and 68.
  • Use blackout curtains and blackout blinds... room needs to be pitch black. No battery lights, no night lights, nothing!
  • Use Himalayan salt lamps at sunset instead of regular lighting.
  • Wear UVEX safety goggles at least 2 hours before going to bed... this one is seriously a big deal. They cost $9 and they make all the difference. If you're not going to do anything else, do this!
  • Last but not least, sleep on the floor like our tribe does... why you ask... because our bodies were never meant to be in a cast, courtesy of your bed, all night. Why do you think you wake up feeling like a stiff Rick. Katy Bowman is a biomechanist and author of Move Your DNA. She sleeps on the floor. She got us sleeping on the floor. 

Yeah, I know, the last one is bit extreme but you have to ask yourself... how badly do I want this... how badly do I want to be strong and healthy and happy... what am I willing to do... If you're like most people reading this right now, there's little that you wouldn't do to reclaim these virtues. Prioritize your sleep! It's the single most influential thing you can do right now to support your health journey. No, you don't have to go all in and start sleeping on the floor but you do have to do everything else. Strart sleeping like our early ancestors did.



Next is how you eat... there's no amount of supplements that will outperform a bad diet. Yes, supplements will absolutely help (they can make a huge difference) but diet is absolutely fundamental. For this reason, I am a huge advocate of using the ketogenic diet as a tool... not really a diet per se but a way of eating that models that of our early ancestros. I've been cycling in and out of ketosis for over six years. I've been writing a book on ketosis. The following information is from that book...

Nutritional ketosis may have health benefits in conditions such as epilepsy, Alzheimer’s, Parkinson’s, ALS, MS, autism, traumatic brain injuries and much more.*[14] By now you've heard all the rage about ketosis, also known as the ketogenic diet. It's the new diet that everybody's doing, right! Actually, ketosis isn't new at all... it's been around for... well... since we (human beings) have been around. Ketones provided the energy substrate for our brains and bodies when glucose wasn't available, such as in times of famine which was a common occurrence for our early ancestors. Fortunately for us, biology figured out an elegant solution to the problem of inconsistent food sources and a large, hungry brain... ketosis.

— Ketosis certainly helps people with neurodegeneration conditions such as Alzheimer’s disease, aging-related cognitive decline, epilepsy, and Parkinson’s disease * —

— An outpouring of anecdotes suggest that otherwise healthy people can experience cognitive benefits from brain utilization of ketones. Wife and I belong to this outpouring... love the upgraded mental performance! * —

— Ketosis upregulates mitochondrial biogenesis in the brain. It literally creates new power plants in the brain that are good at burning fat-derived fuel and mopping up brain fog * —

"People whose brains suffer from impaired glucose utilization see cognitive benefits from ketones. In Alzheimer’s disease, aging-related cognitive decline, epilepsy, and Parkinson’s disease, brain glucose uptake is depressed—even before any actual cognitive decline appears. Despite high glucose availability, the aging, epileptic, Alzheimer’s, or Parkinson’s brain can’t utilize enough of it to handle cognition. Enter ketones. Ketones act as an alternative energy source for the glucose-starved brains. It’s no coincidence that ketogenic diets can improve symptoms (and in some cases abolish them) and cognitive function in all four conditions." [16]

For the record, unless there's a neurodegenerative, mood and/or memory condition on board, I don’t think we all need to be on a ketogenic diet, nor do we all need to remain in ketosis for extended periods of time; however, I do think we need to slip in and out of ketosis on a regular basis... just as our early ancestors would have done. After all, we seem to be purpose built for doing it and we derive massive health and happiness benefits from it. We know it seems to stave off neurodegeneration, as well as improve the brains of people already suffering from it.*[16]

[ NOTE: Ketosis is a high fat, moderate protein, low carbohydrate way of eating. Medium chain triglycerides (MCT oil), intermittent fasting (IF) and fasting all elevate ketone bodies. Have a look at what I eat (see below) but be careful with too much protein as this can kick you out of ketosis. A typical keto meal should consist of 70% to 75% healthy fats, 20% protein and 5% carbohydrates. The best book, that's also available on Audible, that I've read on ketosis is Keto Clarity

For these reasons, my tribe (my family) and I follow seasonal eating patterns that allow us to slip in and out of ketosis. If we're feeling really good, we may stay in it a little longer. It helps us to think, to perform, and to produce. The following is an idea of how and what we eat... notice that we also go through periods of feast and famine with twenty-four hour fasts and huge refeeds where almost nothing that resembles primal food is off limits.


  • Wallaby Organic / Grass fed yogurt (2 cups or 150g)
  • NOW Brand MCT oil (1-2 tablespoons; up to 30g- dose to tolerability). NOTE: MCT always produces elevated ketones.
  • Organic raw virgin coconut oil or organic ghee (2 to 3 tablespoons or 30 to 45g)
  • Organic almond butter (2 tablespoons or 30g)
  • Organic unrefined red palm oil (1 tablespoon or 15g)
  • Grassfed Collagen / Gelatin (10-20g)
  • Himalayan sea salt -- 1/4 tsp (2g)
  • Organic cinnamon -- 2g
  • Organic / Grassfed vanilla protein powder (1 scoop) — I like Bluebonnet Grassfed Protein
  • Organic banana (optional when not doing strict keto or if sleep if affected by too low carb consumption)
  • Organic / Pasture raised raw eggs (4 to 6 large eggs)
  • Organic raw milk (1 cup or 150g)... raw is best but Whole Kalona Brand Milk is a good second option if you don't do raw milk

This shake takes me about 15 to 20 minutes to make... It's super convenient... and, it's down right delicious. If I don't make a shake, I will have a bunch of pasture-raised eggs (8 or so) that are smothered in butter with a side of avocado, nitrate-free, sugar-free bacon and a dollop of sour cream.


  • Homemade Bone Soup (simmered for two to three days with tons of marrow)
  • Serving or Kimchi
  • Organic Avocado
  • Grass fed butter or Ghee (2 tablespoons)
  • Organic unrefined red palm oil
  • Salad of dark leafy greens w/ 2 tablespoons of Organic, fresh pressed olive oil and sea salt (I get mine from Apollo Olive Oil)
  • Grass fed beef/organs (6 - 9 oz ground peleo and various organs)
  • Organic almond butter (2 tablespoons) mixed with organic raw coconut oil (2 tablespoons) and a tablespoon of Bluebonnet's grassfed vanilla protein
  • Organic banana with raw local honey (Optional when not doing strict keto or if sleep if affected by too low carb consumption)
  • 100% Cacao block for dessert

We generally carb reload on the weekends with plenty of sweet potatoes, raw local honey, the occasional sorghum and various in-season fruits. We also do a twenty-four to thirty hour fast on Sundays... it's not as bad as it sounds. We eat an early dinner as we normally would on early Saturday evening... skip our first meal on Sunday, and eat an amazing fish-based dinner (usually wild caught sardines) with the entire tribe on Sunday.


  • Transdermal Magnesium Oil - We use magnesium oil every night.
  • Vitamin D3 - Only when we're not able to get adequate sun exposure (this is rare)
  • Vitamin K2 - Only when we're not regularly eating my kimchi (this is also rare) 
  • Grass Fed Liver
  • Grass Fed Beef Organs
  • Grass Fed Bone Marrow

Keep in mind that my tribe and I eat a very nutrient dense diet. We consume the whole animal just as our ancestors did... That's right, we eat the liver, kidney, pancreas, spleen, heart, thymus, bones, tendons, ligaments and more... and we eat this way every day (except on vacation we take extra Liver, Beef Organs and Bone Marrow supplements). We love our bone broth (this is my wife's specialty), and we eat tons of pastured eggs. Wife is awesome enough to sprout chickpeas for us. Then, she turns half of the batch into the best homemade hummus in the world. Super high in folate (NOT SYNTHETIC FOLIC ACID, big diff)!!

You never know, going back and forth between paleo and ketosis could easily be the missing link to the mood, memory and mental performance benefits that we are all after. This is how our early ancestors ate.



A mismatch between our ancestral and modern environments in terms of physical activity and natural movement comes to mind as being almost as big a mismatch as is diet. Based on paleoanthropological evidence from hominid fossils, and from the study of individuals living in contemporary hunter-gatherer societies, humans moved around quite a bit and were very active. People in hunter-gatherer groups probably walked around 10,000 steps a day. 

What you do with your body is just as important as what you put into it... in maintaining a "healthy level of movement," one develops a healthy approach to consumption, where instincts become far more identifiable and beneficial. The well-being that builds from balanced movement trumps the need for consumption based satisfaction, such as food, pain killers, alchohol, drugs etc. Don't believe me... try it! Try moving more... I'm not asking you to put forth much effort here. I'm just asking you to put one foot in front of the other. Get 10,000 steps a day (or) walk for 60 to 90 minutes. This is how I do it...

  • First thing in the morning I walk for twenty to thirty minutes... this is my cup of coffee
  • Early afternoon I walk for twenty to thirty minutes... this is my afternoon nap
  • After dinner our tribe walks in rain, snow or shine for thirty minutes 

I also lift heavy things but this supplemental to moving around at a slow pace. Get moving and take notice how other things fall into place.



Avoid danger like our ancestors did (think lions, trans fats, sugars, fluoride, excessive wifi, emfs, vaccines, mercury, non-native water, plastics, non-native clothing, non-native bedding, non-native eating and drinking containers, flame retardants, etc)... The list below is going to be massive and impractical to do it all but you you can take steps. For instance, instead of avoiding your off gassing furniture and mattress, get some house plants in each room to soak up the toxins... they'll even go one step further and produce fresh air while they're at it. NASA did it! We do it! To be continued... 

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.



Our early ancestors were in constant contact with nature... Like the fertile ground that we once walked upon, we were a natural extension of this earth. In the modern world, we unknowingly struggle to find direct body-to-earth contact which supports a vibrant, disease-free life. In the book Earthing, authors Clinton Ober, Martin Zucker and Dr. Stephen T. Sinatra put forth a bold proposal that earthing (also known as grounding) has the ability to heal... I believe that they're on to something.

At the heart of earthing is central physics-based relationship. Since the advent of shoes, houses, flooring, and elevated beds, we’ve lost our connection with the earth and its inherent electrical field. Think about it... when was the last time you had your bare feet directly connected to the earth? How long did you stay connected? Our early ancestors were connected 24/7.

"Basically, the theory is that our bodies are meant to come into contact with the Earth (a “grounding” force) on a regular basis. Positive electrons in the form of free radicals (ever heard of those guys?) can build up in our bodies and direct contact with the ground balances this out as it is a negative grounding charge. Our bodies and cells have electrical energy, and especially with the high prevalence of Electromagnetic waves, Wi-Fi and mobile phone waves, many of us have a high amount of positive electrons built up in our bodies." — Katie Wells from Wellness Mama


  • Improved Sleep
  • Anti-inflammatory
  • Stress Reduction  
  • Muscle Recovery  
  • Pain Management  
  • Improved Circulation
  • Antioxidants
  • Protecting The Body From EMFs


This is the easy part... it doesn't cost anything... it doesn't require a whole lot of effort... all you need to do is take off your shoes and put your bare feet directly on the earth (grass, dirt, gravel, sand, etc). That's it! Do this for a 10 minute stretch and pay attention to how you feel. Do it in the morning, do it in the evening or do it every few days... some is better than none. If you see and feel the value in it, you'll do it more... we (The Johnson Family) do it everyday for at least a few minutes and we do it weekly when we go on our barefoot hikes. I can't say anything objective about it but I love the ancestral connection, and it just feels right!


[6] GET COLD...

Our early ancestors were regularly subjected to cold temperatures. It’s most likely why we humans have brown adipose tissue (BAT). BAT is especially abundant in newborns and in hibernating mammals.[9] It is also present and metabolically active in adult humans and its primary function is thermoregulation. In the modern world though, we are rarely subjected to cold temperatures for any real duration... Let's face it, who likes that uncomfortable frigid feeling that comes with cold, especially when we have access to warmth 24/7. In modern times, we simply put on some clothes… turn up the heater… or we avoid the cold altogether by staying inside. Our potential for strength and health remains encoded in our DNA, and under certain conditions, we can genetically express the strongest, healthiest version of ourselves. Those "certain conditions" almost always have to do with nose-to-tail nutrition. In this instance, it has to do with getting cold.

— Improves blood circulation so the arteries work more efficiently at pumping blood, therefore boosting our overall heart health * —

— Promotes “hardening,” which results in increased tolerance to stress and disease * —

— Upgrades the immune system by increasing glutathione (our master antioxidant) and decreasing inflammatory markers * —

Intentional cold exposures initiate adaptive processes and response mechanisms that are hardwired into our genes. We have 60,000 miles of blood vessels within us that are lined with smooth muscles that constrict (or) dilate based on our perception of temperature. This process of vasoconstriction and vasodilation is like exercise for your blood vessels.

Cold exposure benefits include boosting heart health through improved circulation and increased tolerance to stress, upgraded immunity, and enhanced metabolic flexibility. Rhonda Patrick, PHD writes “cold exposures increase cold shock proteins including one in the brain that repairs damaged synapses and in muscle prevents atrophy, how a cold-induced catecholamine lowers inflammation and pain by decreasing the levels of 3 inflammatory mediators…” [10] This is very, very interesting stuff and it's grounded in evolutionary science.

Give it a try. Start with cold / hot shower contrasts for 30 seconds at a time. At first, you'll down right hate me for it because it is down right uncomfortable. Continue the shower contrasts over a 30 day period. Take notice how you feel afterwards... it will keep you coming back for more. It gets easier and easier because the adaptive mechanisms, including the smooth muscles that line the blood vessels, adapt... they get stronger, faster and more efficient at doing what they were designed to do. You will notice that your ability to withstand cold will increase considerably after only a few days. Like any other stressor, we adapt… it gets easier… and it starts to feel amazing.



Our early ancestors didn’t brush… didn’t floss… didn’t get cavities. This is my “go to” line because it seems that the more we brush and floss and use fluoride, the more cavities we get. Obviously, brushing and flossing aren’t the answer, but don’t tell this to the multi-billion dollar dental industry (nor to the allopathic dentist). We all have the ability to remineralize our teeth… to withstand acidic insults… to arrest and resist decay. Nutrition giants Weston A. Price & May Mellanby published the data proving the vital importance that the fat soluble vitamins A, D and K play in tooth remineralization.

Wife is a biological dentist (of 20 years)… I own a supplement company (yours truly). In fact, we developed a product together called “Tooth Restore” that is rich in vitamins A, D, K, magnesium, phosphorus (and others)… This is not commercially available, nor does it need to be for people to glean the benefits, because as you know, nourishing food comes first.


— Vitamins A, D, and K2 cooperate synergistically not only with each other, but also with essential minerals like magnesium and zinc, with dietary fat, and with key metabolic factors like thyroid hormone * —

— Vitamins A, D, and K2 interact synergistically to support energy metabolism, immune health, provide for adequate growth, support strong bones and teeth, and protect soft tissues from calcification * —

— Magnesium is required for the production of all proteins, including those that interact with vitamins A and D * —

Our liver product is high in real, preformed vitamin A (5,000 iu per serving). That said, if you are deficient in vitamin D, vitamin K2 and/or magnesium, you will not see as much benefit as you could (nor) will you be optimizing other important health metrics. Do you regularly get mid day sun exposure, or take a vitamin D3 supplement? Do you eat fermented veggies like kimchi or sauerkraut or take a vitamin K2 supplement? Do you take a magnesium supplement (I personally recommend a transdermal magnesium oil spray because it's virtually impossible to get enough magnesium from diet alone).

[ NOTE: Bone marrow is likely rich in vitamin K and the other fat-soluble nutrients, but formal tests to determine the range and amount remain to be carried out.[11] While smashing bones and sucking out the marrow fat was the hard way our ancestors obtained vitamin K, it's not that difficult to obtain marrow bones and either oven roast 3" pieces to serve as appetisers, or slow cook them to make them extra delicious / nutritious... or, look for a good bone marrow supplement! ]

The take home message here is live life in harmony with nature, the way of our early ancestors… love your bone soups, look to liver, get sensible sun exposure, eat your fermented foods (natto reigns supreme) and mind your magnesium. If you want fresh breath, brush your teeth. If you want oral health, nourish your body.

People with periodontal issues will also need additional support from whole bone extract (bone, marrow and cartilage), CoQ10 and collagen. Ideally, we would consume these nourishing nutrients by indulging in the deliciousness of bone broth, bone marrow and organ meats (heart is the richest source of CoQ10 that exists in nature). These additional nose-to-tail nutrients could easily be the missing link to the strength, energy and other health benefits that we are all after. Send me an email... let me know your thoughts... let me know your questions. I'd love to hear from you. Our mission is our purpose... putting back in, what the modern world has left out.



We all talk a big game about evolutionary mismatch but how often do we really get on the topic of psychological mismatch... especially in men. Men evolved fighting, hunting, protecting... struggling... persevering... winning. And when we win, we get rewarded with a boost of dopamine, androgens and more things that cultivate such behavior. Androgens also help us to win! In modernity, there are not a lot of natural opportunities for boys and men to put themselves in harms way... to overcome real struggle... to really fight for something of value... to win. I believe in contact sports but what happens when that's over and done. I believe for us men to really thrive, we have to posses a type of high courage to continue to fight for something meaningful... to foster an inner fire... to take real risks... and to continue to create opportunities to win. Look for opportunities that scare the shit out of you... look for opportunities to live! Feel like your stuck in a rut... want some ideas, send me an email.


Sleep, food and lifestyle have to be fundamental to recovery and healing. I believe in an ancestral approach like an introduction to ketosis (with supplements), then cycle in and out of ketosis every couple of months. This will address the root cause of many issues.... reset insulin and leptin sensitivity, and get you well along in your health journey.

Just remember that this is a journey, not a destination. Around every corner in the modern world is yet another ancient ancestral practice that has been tucked away for comfort and convenience.
Each element above will contribute to health and healing. Don't get overwhelmed but start doing a little, then a little more... Trust me, the body is absolutely amazing in its ability to heal if we just provide the right environment for it to do so. Are you getting the deep restorative sleep that our biology needs to recover, rebuild and repair? Are you consuming a varied diet with nose-to-tail nourishment (or) supplementing with our Liver, Beef Organs and Marrow? Are you currently getting sun exposure or taking a vitamin D3 supplement? Are you eating kimchi (or) natto for the K2? Make sleep, diet and lifestyle your priority... then start moving... then start moving more until. You don't have to go crazy here but you have to find ways to move. Just remember it's one step at a time.. it's a journey. This stuff works! You have every reason to be hopeful.

Favorite Books

  • Nutrition and Physical Degeneration
  • Primal Connection & Primal Blueprint
  • Go Wild
  • Move Your DNA
  • Your Personal Paleo Code
  • The Wahls Protocol
  • Effortless Healing
  • Brain Maker
  • Earthing
  • Deep Nutrition
  • Nourishing Traditions
  • What Doesn't Kill Us
  • The Biology Of Belief
  • Keto Clarity
  • Keto Adapted
  • Wired To Eat
  • Eat Dirt
  • Cure Tooth Decay
  • The Way of Men... an absolute must read for men with young children. Follow it with Barbian.


Favorable Websites