Storybrand

For most of human history, we consumed the whole animal (nose-to-tail) with deep respect and profound purpose. Traditional peoples, Native Americans and early ancestral healers believed that eating the organs from a healthy animal would strengthen and support the health of the corresponding organ of the individual — also known as "like supports like." For instance, the traditional way of treating a person with a weak heart was to feed the person the heart of a healthy animal. Since we've abandoned these ways, the modern world has left us malnourished with an epidemic of declining health.

The solution is to find ways to recreate our ancestral environment (sleep, nourishment, movement, sunshine, etc). It’s time we honor our ancestors by putting back in, what the modern world has left out (to return our people back to strength, health and happiness). We walk our talk and we offer a one-of-a-kind “guided” experience.

Brian Johnson “Liver King”

• Why > How > What


• Villan


• Solution/Hero


• Guide